Google addresses third-party cookie deprecation concerns: ‘It’s time to move’
Dan Taylor, Google's vice president of Global Advertising Strategies, is urging advertisers to act now.
Google Ads will automatically start pausing ad groups with low activity
Advertisers will have the option to unpause cad groups but are advised only to do so if they expect impressions in the coming weeks.
TikTok launches monthly trends round-up series, including content tips
TikTok's Trends Digest will advise brands and creators on tapping into trends to boost engagement.
Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4
The retail giant exceeded digital advertising expectations and now predicts the strong performance to continue in 2024.
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta's ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Google Ads introduces new simpler way to create Solutions script templates
Solutions script templates now appear in the Bulk Actions menu in Google Ads, making it more convenient to access this feature.
Meta enhances non-click video ad conversions insights
Meta's new Engaged-view attribution setting measures conversions occurring within one day of a video ad view.
LinkedIn launches Website Actions to simplify action tracking
This tool removes the need to involve developers in implementing intricate coding for tracking and attributing website activity.
Google unveils major Responsive Search Ad asset updates
Google now provides additional capabilities for RSA assets, such as the option to serve a single headline.
Top 10 PPC expert columns of 2023 on Search Engine Land
ChatGPT, Hagakure method, Performance Max and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2023.