Google has rolled out its Ads Editor version 2.6, with eight new features and updates for advertisers to utilize to improve the efficiency of their campaigns.
Below is a breakdown of what’s new.
New Features:
- Google Display ads to Performance Max migration. Editor now supports the migration of Display campaigns to Performance Max campaigns.
- PMax migration with experiments. Editor now lets you create and manage experiments in Performance Max, so you can compare PMax campaign performance against other campaign types. There is also added support for Display to Performance Max migration. In addition, you’ll be able to create experiments for the purposes of comparing campaign performance.
- Suggested fields for “Add Responsive Display ad” recommendation. The “Add Responsive Display ad” recommendation in the Editor now provides recommended fields, making it easier for you to create responsive display ads. This recommendation automatically generates a new ad with pre-populated text and images, streamlining the ad creation process.
- Reserve CPM bidding strategy. Editor now supports Reserve cost-per-thousand-impressions (CPM), a bidding strategy similar to Target CPM. Most campaigns, excluding Video Sequence campaigns, that already support Target CPM can be upgraded to Reserve CPM with a one-time option. It’s important to note that the transition from Reserve CPM to Target CPM is not allowed in Google Ads Editor version 2.6.
- Multi-asset responsive video ads. Editor now allows multi-asset ads for video campaigns, enabling you to include up to 5 videos, headlines, long headlines, descriptions, and calls-to-action for each responsive video ad.
- Paused by system. Editor now lets you filter different “Paused by system” reasons, giving you the ability to review and potentially enable paused ad groups in bulk when necessary.
- Inline audiences. You can now use inline audiences in Editor directly on ad groups and asset groups. Instead of attaching a shared named audience from the library, you can now utilize demographic and audience signals directly on the ad or asset group.
- Third-party measurement settings. You can now easily manage and customize third-party measurement settings for your campaigns, including Video, Demand Generation, and Performance Max, at the campaign level.
Why we care. The new features have been designed to streamline ad creation, facilitate easier campaign performance reviews, and offer additional asset upload options for more effective responsive video ads.
Deep dive. Read Google’s announcement in full for more information.
