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How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads

By admin February 27, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Generative Engine Optimization (GEO), Google, Google Ads, Meta, Microsoft, Opinion, PPC, Security, Technology

Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend smarter.

Google Ads run different auctions for each ad location

By admin February 27, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology

An update was made to the Google document on how the Google Ads auction works.

Google offers tagging support appointments for advertisers

By admin January 31, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Top 10 Google Ads mistakes to avoid in 2025

Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data

8 free tools for PPC reporting

By admin July 31, 2024Advertising, AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.

Google expands conversion tracking for Merchant Center

By admin July 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Google Shopping ads, Meta, Microsoft, PPC, Security, Technology

Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights

Google to honor new privacy laws and user opt-outs

By admin May 31, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, Platforms, PPC, Security, Technology

Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.

6 ways to use AI for paid search account restructuring

By admin May 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.

Google Ads will pause low-activity keywords starting in June

By admin April 30, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.

How to transform your Google Ads headlines with anti-audiences

By admin April 30, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.

Google investigating Ad Manager Reach report error

By admin April 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, Paid social, PPC, Security, Technology

Although you may still have access to Google Ad Manager, you may find you can't access the most recent data.