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What you need to know about Responsive Search Ads

By admin October 1, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology

Learn what RSA are, how they work, and five practical tips that can make your RSAs perform way better.

Google Ads to enforce new requirements for Message assets

By admin October 1, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology

Auditing and optimizing Google Ads in an age of limited data

You may need to update and verify your Google Ads message assets by Oct. 30 or risk having them blocked.

Google Ads Performance Max gets asset and channel reporting

By admin September 30, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology

Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns

Google partners with Roblox on video ads

By admin April 1, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology, Video

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Your guide to Google Ads Smart Bidding

By admin April 1, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, Opinion, PPC, Security, Technology

Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance gains.

Google Ads policy update: More ads, new rules

By admin March 31, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology

Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad locations.

How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads

By admin February 27, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Generative Engine Optimization (GEO), Google, Google Ads, Meta, Microsoft, Opinion, PPC, Security, Technology

Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend smarter.

Google Ads run different auctions for each ad location

By admin February 27, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology

An update was made to the Google document on how the Google Ads auction works.

Google offers tagging support appointments for advertisers

By admin January 31, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Top 10 Google Ads mistakes to avoid in 2025

Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data

8 free tools for PPC reporting

By admin July 31, 2024Advertising, AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.