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Google AdSense to change how it counts impressions: Begin-to-Render

Google AdSense to change how it counts impressions: Begin-to-Render

Posted by By admin September 1, 2026Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology

This change is happening on February 17, 2027 and will result in a change in total impressions.

Google vs. Microsoft AI Max: What’s the same and what’s different

Google vs. Microsoft AI Max: What’s the same and what’s different

Posted by By admin September 1, 2026Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, News, PPC, Security, Technology

AI Max Google vs. Microsoft

Learn where the platforms align, where controls and reporting differ, and how to test AI features without disrupting campaign performance.

Microsoft Advertising rolling out new design for advertiser console

Microsoft Advertising rolling out new design for advertiser console

Posted by By admin August 31, 2026Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, Microsoft Advertising, News, PPC, Security, Technology

Microsoft says it has "redesigned the navigation and enhanced tables for a more intuitive, efficient experience."

Google publishes its first dedicated guide for YouTube audio ads

Google publishes its first dedicated guide for YouTube audio ads

Posted by By admin July 31, 2026Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google, Meta, Microsoft, News, PPC, Security, Technology

Google YouTube audio ads help doc, brings the format's setup, specifications, and best practices into one place.

Google Analytics adds campaign diagnostics for missing aggregate identifiers

Google Analytics adds campaign diagnostics for missing aggregate identifiers

Posted by By admin July 31, 2026Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Analytics, Meta, Microsoft, News, PPC, Security, Technology

The new Google Analytics alert helps marketers identify missing URL parameters that can reduce campaign attribution accuracy.

OpenAI appears to be building chatbot-native ads that launch AI agents

OpenAI appears to be building chatbot-native ads that launch AI agents

Posted by By admin July 31, 2026Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, ChatGPT, Gaming, Google, Meta, Microsoft, News, PPC, Security, Technology

A new ChatGPT ad format is being tested that starts a conversation with an AI business agent instead of sending users to a website.

Why separating brand and non-brand campaigns improves ROAS

Posted by By admin July 31, 2026Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, Opinion, PPC, Security, Technology

Blended Google Ads campaigns can hide your biggest growth problem

Strong ROAS can mask where your budget goes. Here's how separating brand campaigns drives revenue growth and new customer acquisition.

Google adds Channel Diagnostics to Performance Max

Google adds Channel Diagnostics to Performance Max

Posted by By admin July 1, 2026Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google, Meta, Microsoft, News, PPC, Security, Technology

How to use Performance Max for any type of business

Google's Channel Diagnostics for PMax, helps advertisers identify missing or disapproved assets that could limit performance.

Google tests AI-generated summaries in Search ads

Google tests AI-generated summaries in Search ads

Posted by By admin July 1, 2026Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology

Google is testing AI-generated summaries beneath Search ads, potentially giving its AI a larger role in how paid ads are presented

DV360 API Adds Demand Gen Support

DV360 API Adds Demand Gen Support

Posted by By admin June 1, 2026Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google, Meta, Microsoft, News, PPC, Security, Technology

Click fraud in Google Ads: Where exposure rises and how to reduce it

Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.

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