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Kirk Williams discusses why client fit is very important

Kirk Williams discusses why client fit is very important

Posted by By admin January 30, 2026Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, News, PPC, Security, Technology
Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.
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Top 10 PPC expert columns of 2025 on Search Engine Land

Top 10 PPC expert columns of 2025 on Search Engine Land

Posted by By admin December 30, 2025Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, News, PPC, Security, Technology
Top 10 Search Engine Land PPC columns of 2025
PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.
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Top 10 PPC news stories 2025 on Search Engine Land

Top 10 PPC news stories 2025 on Search Engine Land

Posted by By admin December 30, 2025Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, News, PPC, Security, Technology
AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in 2025.
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OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships

OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships

Posted by By admin December 24, 2025Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology
OpenAI ChatGPT iOS app
OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.
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Google lowers audience size limits across Ads

Google lowers audience size limits across Ads

Posted by By admin December 24, 2025Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology
Google Ads logo on smartphone screen
The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.
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Google unveils “Partner Match” for YouTube targeting

Google unveils “Partner Match” for YouTube targeting

Posted by By admin December 1, 2025Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, News, PPC, Security, Technology, YouTube
The Fujiwhara effect on YouTube: AI, Shorts, and the rise of duplicate content
Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.
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Microsoft Ads introduces asset-level disapprovals

Microsoft Ads introduces asset-level disapprovals

Posted by By admin December 1, 2025Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, Microsoft Advertising, News, PPC, Security, Technology
Microsoft Ads
Microsoft Ads now disapproves individual assets and provides precise 90% conversion reporting, giving advertisers greater control and insight.
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Google pulls EU antitrust complaint against Microsoft

Google pulls EU antitrust complaint against Microsoft

Posted by By admin December 1, 2025Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, News, PPC, Security, Technology
Google and Microsoft- How their Performance Max approaches align and diverge
Google drops its EU antitrust complaint against Microsoft after a new EU probe into cloud licensing practices.
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Shopify hit by login outage on major sales day

Shopify hit by login outage on major sales day

Posted by By admin December 1, 2025Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, News, PPC, Security, Shopify, Technology
The ultimate Shopify SEO and AI readiness playbook
Shopify is experiencing major login outage on one of the year’s biggest shopping days, leaving merchants locked out of their stores.
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Google Ads tests new “Website Optimizer” Tool

Posted by By admin December 1, 2025Posted inAI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology
Why phrase match is losing ground to broad match in Google Ads
Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.
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