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What counts as a “good” conversion rate in 2025? by Digital Marketing Depot

By admin April 1, 2025AI, Analytics & conversion, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, Opinion, PPC, Security, SEO, Sponsored White Papers & Webinars, Technology

New industry benchmarks reveal what success really looks like.

Google partners with Roblox on video ads

By admin April 1, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology, Video

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Your guide to Google Ads Smart Bidding

By admin April 1, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, Opinion, PPC, Security, Technology

Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance gains.

Microsoft Advertising will start enforcing Consent Mode in May

By admin March 31, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, Microsoft Advertising, News, PPC, Security, Technology

Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.

Google Ads policy update: More ads, new rules

By admin March 31, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology

Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad locations.

Reddit Ads rolls out new SMB tools to boost campaign performance

By admin March 31, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, News, PPC, Reddit, Security, Technology

Reddit Ads’ new tools simplify campaign management, enhance performance tracking, and make it easier for SMBs to reach niche audiences effectively.

How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads

By admin February 27, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Generative Engine Optimization (GEO), Google, Google Ads, Meta, Microsoft, Opinion, PPC, Security, Technology

Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend smarter.

Google Ads run different auctions for each ad location

By admin February 27, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology

An update was made to the Google document on how the Google Ads auction works.

Google offers tagging support appointments for advertisers

By admin January 31, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Top 10 Google Ads mistakes to avoid in 2025

Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data

Top 10 PPC news of the year 2024 on Search Engine Land

By admin December 27, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, PPC, Security, Technology

Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024.