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8 free tools for PPC reporting

By admin July 31, 2024Advertising, AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.

Google expands conversion tracking for Merchant Center

By admin July 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Google Shopping ads, Meta, Microsoft, PPC, Security, Technology

Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights

Brave launches Search Ads

By admin June 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, PPC, Security, Technology

Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.

LinkedIn shrinks link previews for organic posts

By admin May 31, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, LinkedIn, Meta, Microsoft, Platforms, PPC, Security, Technology

Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.

Google to honor new privacy laws and user opt-outs

By admin May 31, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, Platforms, PPC, Security, Technology

Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.

Did Google really lose search market share to Microsoft Bing in April?

By admin May 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, PPC, Security, SEO, Technology

Google has lost search market share in the U.S., North America, globally and elsewhere. Meanwhile Bing and Yahoo grew. Is the data accurate?

The future of search is social by Edna Chavira

By admin May 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, Paid social, PPC, Security, Sponsored White Papers & Webinars, Technology

Learn how a strategic approach to social media can help brands drive significant bottom-line results

6 ways to use AI for paid search account restructuring

By admin May 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.

Google Ads will pause low-activity keywords starting in June

By admin April 30, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.

How to transform your Google Ads headlines with anti-audiences

By admin April 30, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.