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Google to honor new privacy laws and user opt-outs

Google to honor new privacy laws and user opt-outs

By admin May 31, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, Platforms, PPC, Security, Technology

Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.

Did Google really lose search market share to Microsoft Bing in April?

Did Google really lose search market share to Microsoft Bing in April?

By admin May 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, PPC, Security, SEO, Technology

Bing vs Google

Google has lost search market share in the U.S., North America, globally and elsewhere. Meanwhile Bing and Yahoo grew. Is the data accurate?

The future of search is social by Edna Chavira

The future of search is social by Edna Chavira

By admin May 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, Paid social, PPC, Security, Sponsored White Papers & Webinars, Technology

Learn how a strategic approach to social media can help brands drive significant bottom-line results

6 ways to use AI for paid search account restructuring

6 ways to use AI for paid search account restructuring

By admin May 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

6 ways to use AI for paid search account restructuring

Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.

Google Ads will pause low-activity keywords starting in June

Google Ads will pause low-activity keywords starting in June

By admin April 30, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.

How to transform your Google Ads headlines with anti-audiences

How to transform your Google Ads headlines with anti-audiences

By admin April 30, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

How to transform your Google Ads headlines with anti-audiences

Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.

Meta announces major audience targeting and insights update

Meta announces major audience targeting and insights update

By admin April 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Display, Gaming, Google, Meta, Microsoft, PPC, Security, Technology

Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.

Walmart Connect opens up to small and non-endemic advertisers

By admin April 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, Paid social, PPC, Security, Technology

By opening Walmart Connect's doors to more advertisers, competition is likely to increase, leading to higher costs for marketers.

Report: Perplexity plans to sell ads

By admin April 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, PPC, Security, Technology

Perplexity believes generative AI will eventually help it build even better targeting for advertisers to bid on high-value traffic.

Google investigating Ad Manager Reach report error

By admin April 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, Paid social, PPC, Security, Technology

Although you may still have access to Google Ad Manager, you may find you can't access the most recent data.