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Google sends 831x more visitors than AI systems: Report

By admin October 1, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Content, Gaming, Generative Engine Optimization (GEO), Google, Meta, Microsoft, News, Security, SEO, Technical optimization, Technology

AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles.

What you need to know about Responsive Search Ads

By admin October 1, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology

Learn what RSA are, how they work, and five practical tips that can make your RSAs perform way better.

Google Ads to enforce new requirements for Message assets

By admin October 1, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology

Auditing and optimizing Google Ads in an age of limited data

You may need to update and verify your Google Ads message assets by Oct. 30 or risk having them blocked.

YouTube dominates AI search with 200x citation advantage: Data

By admin October 1, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, News, Security, SEO, Technology

AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.

Google’s Liz Reid: AI isn’t replacing search – it’s augmenting it

By admin September 30, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Generative Engine Optimization (GEO), Google, Meta, Microsoft, News, Search features, Security, SEO, Technology

User queries are longer, deep clicks are rising, and creators who offer rich, trusted content will benefit most, Reid said in an interview.

Google Ads Performance Max gets asset and channel reporting

By admin September 30, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology

Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns

Google AI, ChatGPT rarely agree on brand recommendations: Data

By admin August 29, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, News, Security, SEO, Technology

Google's AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows.

Google partners with Roblox on video ads

By admin April 1, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology, Video

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Data providers: Google March 2025 core update had similar volatility to the previous update

By admin April 1, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Core update, Gaming, Google, Google algorithm updates, Google SEO, Meta, Microsoft, News, Security, SEO, Technology

Now that the March 2025 core update is done rolling out, we can compare it to the previous core updates - and it seemed pretty similar to the December 2024 core update.

Microsoft Advertising will start enforcing Consent Mode in May

By admin March 31, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, Microsoft Advertising, News, PPC, Security, Technology

Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.