PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
YouTube rolls out video view campaigns globally
VVCs help advertisers achieve 40% more views on average than in-stream skippable CPV campaigns, according to Google.
The post YouTube rolls out video view campaigns globally appeared first on Search Engine Land.
YouTube tests AI-generated summaries on search, watch pages
YouTube's auto-generated video summaries are meant to give users an overview of videos. They won't replace video descriptions.
The post YouTube tests AI-generated summaries on search, watch pages appeared first on Search Engine Land.