PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
6 books to help make your marketing more successful in 2024
Start the new year off with these good reads about marketing. These books each offer a unique insight into how it works.
Google Merchant Center Next will soon support rules and supplemental feeds
Merchants needing access to these features should stick with the classic mode of GMC Next until Google invites them to migrate.
Reddit launches new Conversation Placement ad formats
Carousel Ads and Product Ads are now globally accessible to all advertisers.
Google rolls out generative AI tools for product images in the U.S.
Advertisers in America can now create and edit product images in an instant using Product Studio.
The post Google rolls out generative AI tools for product images in the U.S. appeared first on Search Engine Land.
Ex-Google Search head worried his team was ‘too involved with ads’
Google declared a Code Yellow in 2019 when it looked like the company might not meet quarterly search revenue goals. Ben Gomes had concerns.
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20 most profitable Google queries revealed during antitrust trial
iPhone and car insurance related search terms made Google the most revenue, according to a new trial exhibit.
The post 20 most profitable Google queries revealed during antitrust trial appeared first on Search Engine Land.
Microsoft blames Google for Apple rejecting offer to buy Bing
Microsoft boss Mikhail Parakhin claims that despite offering more money than Google, the company was still turned down by Apple.
The post Microsoft blames Google for Apple rejecting offer to buy Bing appeared first on Search Engine Land.
Reddit is removing the ability to opt-out of ad personalization
Reddit won't be serving more ads as a result, but users can expect to see ads that are more relevant.
The post Reddit is removing the ability to opt-out of ad personalization appeared first on Search Engine Land.
TikTok launches AI-powered creative assistant to streamline ad creation process
The tool leverages TikTok creative insights to offer data-led suggestions that could improve your campaign's performance.
The post TikTok launches AI-powered creative assistant to streamline ad creation process appeared first on Search Engine Land.