VVCs help advertisers achieve 40% more views on average than in-stream skippable CPV campaigns, according to Google.
The post YouTube rolls out video view campaigns globally appeared first on Search Engine Land.
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
The post Universal Analytics still processing data two months after ‘sunset’ appeared first on Search Engine Land.
Google will limit the reach of campaigns from advertisers it is unfamiliar with until trust is established.
The post Google introduces new Limited Ads Serving policy appeared first on Search Engine Land.
Google's ads product liaison Ginny Marvin acknowledged the error and confirmed the issue will be addressed.
The post Google fixing bug that shows 5 ads on top of SERPs appeared first on Search Engine Land.
Marketers can use the new GA report to identify their most engaged and profitable audiences.
The post Google Analytics launches new Audience report appeared first on Search Engine Land.
The company is reportedly working on various chatbots with different personalities that are able to have humanlike conversations.
The post Meta’s new chatbots set to improve targeted ad capabilities appeared first on Search Engine Land.