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Google partners with Roblox on video ads

By admin April 1, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology, Video

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Data providers: Google March 2025 core update had similar volatility to the previous update

By admin April 1, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Core update, Gaming, Google, Google algorithm updates, Google SEO, Meta, Microsoft, News, Security, SEO, Technology

Now that the March 2025 core update is done rolling out, we can compare it to the previous core updates - and it seemed pretty similar to the December 2024 core update.

Microsoft Advertising will start enforcing Consent Mode in May

By admin March 31, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, Microsoft Advertising, News, PPC, Security, Technology

Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.

Google Ads policy update: More ads, new rules

By admin March 31, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology

Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad locations.

Reddit Ads rolls out new SMB tools to boost campaign performance

By admin March 31, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, News, PPC, Reddit, Security, Technology

Reddit Ads’ new tools simplify campaign management, enhance performance tracking, and make it easier for SMBs to reach niche audiences effectively.

59% of Americans click on brands they know in Google results: Survey

By admin February 27, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, News, Security, SEO, Technology

Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted source for information.

Google Ads run different auctions for each ad location

By admin February 27, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology

An update was made to the Google document on how the Google Ads auction works.