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Google expands conversion tracking for Merchant Center

By admin July 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Google Shopping ads, Meta, Microsoft, PPC, Security, Technology

Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights

Google to honor new privacy laws and user opt-outs

By admin May 31, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, Platforms, PPC, Security, Technology

Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.

6 ways to use AI for paid search account restructuring

By admin May 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.

Google Ads will pause low-activity keywords starting in June

By admin April 30, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.

How to transform your Google Ads headlines with anti-audiences

By admin April 30, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.

Google investigating Ad Manager Reach report error

By admin April 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, Paid social, PPC, Security, Technology

Although you may still have access to Google Ad Manager, you may find you can't access the most recent data.

Google Ads Editor version 2.6 launches with 8 new features

By admin March 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, Paid social, PPC, Security, Technology

The new features have been rolled out to help advertisers create more effective ad campaigns and measure performance more easily.

Google addresses third-party cookie deprecation concerns: ‘It’s time to move’

By admin March 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, Paid social, PPC, Security, Technology

Dan Taylor, Google's vice president of Global Advertising Strategies, is urging advertisers to act now.

Google Ads will automatically start pausing ad groups with low activity

By admin March 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, Paid social, PPC, Security, Technology

Advertisers will have the option to unpause cad groups but are advised only to do so if they expect impressions in the coming weeks.

Google unveils major Responsive Search Ad asset updates

By admin February 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, Paid social, PPC, Security, Technology

Google now provides additional capabilities for RSA assets, such as the option to serve a single headline.