Ex-Google Search head worried his team was ‘too involved with ads’

Google declared a Code Yellow in 2019 when it looked like the company might not meet quarterly search revenue goals. Ben Gomes had concerns.

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TikTok launches AI-powered creative assistant to streamline ad creation process

The tool leverages TikTok creative insights to offer data-led suggestions that could improve your campaign's performance.

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Universal Analytics still processing data two months after ‘sunset’

Universal Analytics still processing data two months after ‘sunset’

UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.

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