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How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads

By admin February 27, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Generative Engine Optimization (GEO), Google, Google Ads, Meta, Microsoft, Opinion, PPC, Security, Technology

Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend smarter.

Google Ads run different auctions for each ad location

By admin February 27, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, News, PPC, Security, Technology

An update was made to the Google document on how the Google Ads auction works.

Google offers tagging support appointments for advertisers

By admin January 31, 2025AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Ads, Meta, Microsoft, PPC, Security, Technology

Top 10 Google Ads mistakes to avoid in 2025

Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data

Top 10 PPC news of the year 2024 on Search Engine Land

By admin December 27, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, PPC, Security, Technology

Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024.

Google ads rolls out Brand Report for enhanced advertiser insights

By admin December 26, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, PPC, Security, Technology

Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.

Google fixes supplemental feed limitation in Merchant Center Next

By admin November 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Google Shopping ads, Meta, Microsoft, PPC, Security, Technology

Google Merchant Center Next now allows merchants to use pre-existing Google Sheets as supplemental feeds.

How to create a roadmap for your PPC clients

By admin October 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, PPC, Security, Technology

Learn the six stages to building a PPC roadmap that delivers business outcomes, from setting goals to scaling and continuous optimization.

Google Analytics 4 introduces benchmarking data

By admin August 30, 2024AI, Analytics & conversion, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, PPC, Security, Technology

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.

Google Ads hit by major reporting glitch, exposing competitor data

By admin August 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, PPC, Security, Technology

Competitors' sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible.

Digital ad prices rise across channels as performance holds steady

By admin August 1, 2024AI, Apple, Artificial Intelligence, Azure OpenAI Service, Gaming, Google, Meta, Microsoft, PPC, Security, Technology

Despite costs increasing, conversion rate has remained steady, with advertisers making the most of the latest Google and Meta tools.