{"id":5299,"date":"2023-01-05T02:38:24","date_gmt":"2023-01-05T02:38:24","guid":{"rendered":"https:\/\/gustavopineda.com\/?p=5299"},"modified":"2023-01-05T02:38:24","modified_gmt":"2023-01-05T02:38:24","slug":"sony-honda-afeela-ev-car-ces-2023","status":"publish","type":"post","link":"https:\/\/gustavopineda.com\/?p=5299","title":{"rendered":"Sony announces its EV car \u2018Afeela\u2019 at CES"},"content":{"rendered":"<div><imgsrc=\"\" alt=\"Sony and Honda Afeela\"><\/p>\n<p>Sony started its big CES 2023 event by announcing that its <a href=\"https:\/\/mashable.com\/video\/gran-turismo-movie-trailer-ces2023\" target=\"_blank\" rel=\"noopener\">hit racing game <em>Gran Turismo<\/em><\/a> was coming to its new Playstation <a href=\"https:\/\/mashable.com\/category\/virtual-reality\" target=\"_blank\" rel=\"noopener\">VR2<\/a> platform. And then Sony followed it up by announcing an actual car.<\/p>\n<p>That\u2019s right, Sony is teaming up with Honda and entering <a href=\"https:\/\/mashable.com\/category\/electric-vehicles\" target=\"_blank\" rel=\"noopener\">the EV market<\/a> with a brand new car brand called Afeela.<\/p>\n<p>Some highlights that we know so far: The Afeela has an actual display built into the front bumper, which can be used to provide information to passing cars and pedestrians. Sony showed off various themes that can be used, such as a <a href=\"https:\/\/mashable.com\/video\/spider-man-across-the-spider-verse-trailer\" target=\"_blank\" rel=\"noopener\">Spider-Man<\/a> design that appeared across the front of the Afeela using the display. Just off the top of my head, I can imagine <a href=\"https:\/\/mashable.com\/category\/uber\" target=\"_blank\" rel=\"noopener\">Uber<\/a> drivers using this to easily inform customers that their ride has arrived as the vehicle pulls up.\u00a0<\/p>\n<div class=\"eloquent-imagery-image\">\n<div class=\"flex justify-center\">\n                    <img data-recalc-dims=\"1\" class=\"border border-gray-100\"src=\"https:\/\/i0.wp.com\/gustavopineda.com\/wp-content\/uploads\/2023\/01\/images-2.fill_.size_2000x1333.v1672884953.jpg?resize=2000%2C1333&#038;ssl=1\" alt=\"Afeela up close\" width=\"2000\" height=\"1333\" loading=\"lazy\" srcset=\"https:\/\/helios-i.mashable.com\/imagery\/articles\/079kUm8HRtTPrJ5Q2Q6bpjE\/images-2.fill.size_800x533.v1672884953.jpg 800w, https:\/\/helios-i.mashable.com\/imagery\/articles\/079kUm8HRtTPrJ5Q2Q6bpjE\/images-2.fill.size_1400x933.v1672884953.jpg 1400w, https:\/\/gustavopineda.com\/wp-content\/uploads\/2023\/01\/images-2.fill_.size_2000x1333.v1672884953.jpg 2000w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\"><\/p><\/div>\n<div class=\"mt-4 subtitle-2 font-sans \">\n            <span class=\"normal-case text-gray-1000\">The Afeela features a display built into the front bumper as well as 45 cameras and sensors inside and outside the vehicle.<\/span><br \/>\n            <span class=\"text-gray-600 capitalize credit\">Credit: Mikayla Whitmore<\/span>\n        <\/div>\n<\/p><\/div>\n<p>The Sony and Honda EV will also have an entertainment console built into the car offering various Sony movies, music, and gaming titles. Sony&#8217;s brands, including Playstation, will be heavily integrated into the Afeela.<\/p>\n<p>Sony also brought out Epic CTO Kim Liberi to announce that <a href=\"https:\/\/mashable.com\/video\/the-mandalorian-epic-games-unreal-engine-set-landscape\" target=\"_blank\" rel=\"noopener\">Unreal Engine<\/a> will be integrated into the Afeela to create a &#8220;gaming engine for driving.&#8221; The vehicle will be powered by Qualcomm&#8217;s Snapdragon Digital Chassis.<\/p>\n<div class=\"mx-auto mt-8 w-full max-w-3xl font-sans text-lg leading-loose md:text-xl md:leading-7\">\n        <span class=\"font-bold text-primary-400\">SEE ALSO:<\/span><br \/>\n        <a href=\"https:\/\/mashable.com\/article\/panasonic-car-cupholder-air-purifier-amazon-alexa-ces-2023\" class=\"text-secondary-300\"><br \/>\n            CES 2023: Panasonic unveils cupholder-sized air purifier and Amazon Alexa for your car<br \/>\n            <svg class=\"inline-block ml-1 w-4 h-4 font-normal fill-current\"><use href=\"https:\/\/mashable.com\/images\/icons\/spritemap.svg#sprite-arrow-right-thin\"><\/use><\/svg><br \/>\n        <\/a>\n    <\/div>\n<p>Another standout feature: The Afeela will have a whopping 45 cameras and sensors both inside and outside the vehicle.<\/p>\n<p>Sony and Honda previously <a href=\"https:\/\/mashable.com\/article\/sony-honda-electric-vehicles\" target=\"_blank\" rel=\"noopener\"><u>announced<\/u><\/a> a joint mobility venture early last year. And it looks like the Afeela is the result, at least when it comes to premium car brands. The Afeela looked real sleek in person but there&#8217;s still much, much more to learn about the vehicle.<\/p>\n<p>But are you Afeelin&#8217; it so far? If so, Sony announced that the Afeela will start shipping to customers in the U.S. first in spring 2026. The company will start taking preorders in 2025.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sony started its big CES 2023 event by announcing that its hit racing game Gran Turismo was coming to its new Playstation VR2 platform. And then Sony followed it up&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5300,"comment_status":"registered_only","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[17],"tags":[],"class_list":["post-5299","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-technology","post_format-post-format-gallery"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Sony started its big CES 2023 event by announcing that its hit racing game Gran Turismo was coming to its new Playstation VR2 platform. 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