{"id":11427,"date":"2023-03-30T17:04:04","date_gmt":"2023-03-30T17:04:04","guid":{"rendered":"https:\/\/gustavopineda.com\/?p=11427"},"modified":"2023-03-30T17:04:04","modified_gmt":"2023-03-30T17:04:04","slug":"microsoft-bing-ai-chatbot-ads","status":"publish","type":"post","link":"https:\/\/gustavopineda.com\/?p=11427","title":{"rendered":"Oh great, Microsoft&#8217;s Bing AI chatbot is getting more ads"},"content":{"rendered":"<div><imgsrc=\"\" alt=\"Bing logo on a smartphone\"><\/p>\n<p>Prepare to see to more ads within Bing&#8217;s AI chatbot. <\/p>\n<p>On Wednesday, Yusuf Mehdi, Microsoft&#8217;s corporate VP <a href=\"https:\/\/blogs.bing.com\/search\/march_2023\/Driving-more-traffic-and-value-to-publishers-from-the-new-Bing\" target=\"_blank\" rel=\"noopener\">announced<\/a> new goals to drive traffic and revenue to publishers through Bing and Edge. Ideas the tech company is exploring include links to more articles from a publisher when you hover over a link to that publisher, as well as a &#8220;rich caption&#8221; of licensed content from Microsoft partners next to chat answers.  <\/p>\n<div class=\"mx-auto mt-8 w-full max-w-3xl font-sans text-lg leading-normal md:text-xl md:leading-7\">\n        <span class=\"font-bold text-primary-400\">SEE ALSO:<\/span><br \/>\n        <a href=\"https:\/\/mashable.com\/article\/bing-vs-bard-ai-chatbot-comparison\" class=\"text-secondary-300\"><br \/>\n            Bing vs. Bard: The ultimate AI chatbot showdown<br \/>\n            <svg class=\"inline-block ml-1 w-4 h-4 font-normal fill-current\"><use href=\"https:\/\/mashable.com\/images\/icons\/spritemap.svg#sprite-arrow-right-thin\"><\/use><\/svg><br \/>\n        <\/a>\n    <\/div>\n<div class=\"eloquent-imagery-image\">\n<div class=\"flex justify-center\">\n                    <img data-recalc-dims=\"1\" class=\"border border-gray-100\"src=\"https:\/\/i0.wp.com\/gustavopineda.com\/wp-content\/uploads\/2023\/03\/images-1.fill_.size_2000x779.v1680191906.png?resize=2000%2C779&#038;ssl=1\" alt=\"A highlighted part of the Bing chat response showing where additional publisher links might show up.\" width=\"2000\" height=\"779\" loading=\"lazy\" srcset=\"https:\/\/helios-i.mashable.com\/imagery\/articles\/02m7jut93N4IQbfUIasNe4n\/images-1.fill.size_800x312.v1680191906.png 800w, https:\/\/helios-i.mashable.com\/imagery\/articles\/02m7jut93N4IQbfUIasNe4n\/images-1.fill.size_1400x545.v1680191906.png 1400w, https:\/\/gustavopineda.com\/wp-content\/uploads\/2023\/03\/images-1.fill_.size_2000x779.v1680191906.png 2000w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\"><\/p><\/div>\n<div class=\"mt-2 subtitle-2 font-sans \">\n            <span class=\"normal-case text-gray-1000\">An example of where a &#8220;hover experience&#8221; might show up in Bing chat.<\/span><br \/>\n            <span class=\"text-gray-600 credit\">Credit: Microsoft<\/span>\n        <\/div>\n<\/p><\/div>\n<p>Since Microsoft launched the new Bing in February, it has grown to over 100 million daily active users. It was only a matter of time until it began monetizing its newfound popularity. To be clear, Bing already includes ads in some of its responses. For example, if you search &#8220;iPhone 14&#8221; it will show you a product listing linked to its shopping tab. But the announcement means efforts to drive traffic and increase revenue to publishers is definitely ramping up. <\/p>\n<p>Mehdi didn&#8217;t give much detail beyond that, saying the conversations with publishers and partner brands are &#8220;early days.&#8221; So, we don&#8217;t know how many ads we&#8217;ll start seeing, or when. But we do know that it&#8217;s coming and that Bing chat&#8217;s ad-free (or ad-sparse) days are numbered. Enjoy it while it lasts. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Prepare to see to more ads within Bing&#8217;s AI chatbot. On Wednesday, Yusuf Mehdi, Microsoft&#8217;s corporate VP announced new goals to drive traffic and revenue to publishers through Bing and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":11428,"comment_status":"registered_only","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-11427","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-technology","post_format-post-format-gallery"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/gustavopineda.com\/wp-content\/uploads\/2023\/03\/images-1.fill_.size_2000x779.v1680191906.png?fit=1999%2C779&ssl=1","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gustavopineda.com\/index.php?rest_route=\/wp\/v2\/posts\/11427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gustavopineda.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gustavopineda.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gustavopineda.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gustavopineda.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11427"}],"version-history":[{"count":0,"href":"https:\/\/gustavopineda.com\/index.php?rest_route=\/wp\/v2\/posts\/11427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gustavopineda.com\/index.php?rest_route=\/wp\/v2\/media\/11428"}],"wp:attachment":[{"href":"https:\/\/gustavopineda.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gustavopineda.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gustavopineda.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}