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How might Google utilize reviews to improve their understanding of entities — and produce more personalized search results? Columnist Dave Davies explores current trends and makes predictions about where the future is headed.
The post The battleground of entities & reviews appeared first on…
Please visit Search Engine Land for the full article.
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term.
The post The future of local discovery appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.