Marketing Tools Archives

The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development

Susan Vobejda feels it’s her responsibility to mentor as many young people as she can.

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Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific leads.

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Introduced by MetaX and DMA, it is designed to track digital advertising’s supply chain.

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Called Aurora, it offers in-video interactivity, 360-degree video, haptic rumbles, no buffering HD and high-end graphics.

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The social intelligence firm is now sifting the raw feedback of the web’s most opinionated community.

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The personalization platform is employing its AI to better respond to specific customers and would-be customers.

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Through textual conversations, Kit recommends and implements a variety of marketing and management tasks for merchants.

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The Dutch airline’s expansion beyond Messenger is another step in the bot-ization of customer service.

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The data connection service is employing a common ID for first-party cookies from a brand’s multiple sites.

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The identity management provider’s new Consent Lifecycle Management provides data management screens for visitors to its clients’ sites or apps.

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