While it might seem like influencer marketing works harder for B2C brands, the opportunities for B2B brands certainly exist — you just need to know where to look.
No, influencer marketing doesn’t have to be expensive. And,no, you needn’t always compensate influencers.
The best alternative to Facebook and Google ads are collaborations with YouTube influencers.
B2B influencer marketing is a remarkably cheap and efficient way to power successful marketing campaigns.
The targeted reach of online celebrities and the relative low cost of social media is a powerful marketing combination.
Influencer marketing isn’t just a fad — it’s a way to get a great return on your marketing investment.
For instance, did you know that an influencer with a smaller following tends to have a greater impact than with a massive one?
The company that may have plugged the biggest hole in influencer marketing.
Micro-influencers are influencers with less than a million followers. They may just be the key to boosting your product or service.