An advertising pioneer’s new book says that advertising has come to an end. How can that be?
These ads will make you think about the world at large.
Make a splash by promoting to massive podcast audiences.
Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing.
Brands need to be smart when it comes to politics.
It’s good to make a social statement, but if you’re going to do it, make sure you do it right.
What is header bidding, and how does it work? Columnist Ratko Vidakovic gets into the nitty-gritty of header bidding and explains the benefits for advertisers.
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Cloudy with a chance of … booze.
Companies that can’t afford TV ads are finding they can do a lot on online for a lot less money.
The three-martini wisdom of advertising legend David Ogilivy is as relevant in our age of the internet and social media as it was in his time of three TV networks and daily newspapers.